We’re No. 3 on The Global List of Top Business Books on Google play store!!! B-R-E-A-K-I-N-G!!! Compliments of a new month and a new but more rewarding half of the year 2016. I’m delighted to share this great news with
Why Should You Attend Business Fairs and Trade Exhibitions? (concluded)
SIDE ATTRACTION One funny incident occurred on one of the days I was at the venue. A middle-aged man came to our stand and was reading our flyer when he was approached and encouraged to make a purchase by one
Why Should You Attend Business Fairs and Trade Exhibitions? (Part 1)
Last week Sunday,8 May,2016 marked the end of the 1st Lagos State Micro, Small, and Medium Enterprises (MSME) fair. Trust me,it was a good thing that I and my team participated even though this is not the first time we
I Have This Book Already but will still Download It!
I sent out this gentle reminder below on my WhatsApp line +234 803 6671 836 and almost immediately, I got this response (screenshot above). Wow!!! It’s quite encouraging to get such a quick response (first to arrive from readers) from
Take These Amazing Opportunities in This Season of Job Losses
Since the squeeze on forex started,I will be stating the obvious,if I state that different companies have adopted different strategies to cope with this economic strain.Reason:Most of the companies import goods into the country from overseas and rely on forex
The Business Sense in Reading Newspapers
Sometime in 2003, I bought and read a copy of The Guardian newspaper and something caught my attention. That I went ahead to make hundreds of thousand naira from the information in that single newspaper advert is an experience I
JUMOKE ORISAGUNA And The 7 Business Secrets of Agege Bread Hawkers (Series conclusion)
7. MARKET PENETRATION: These ladies are very energetic and move briskly as they daily take their products to their customers. They understand their products sales advantage ,yet most of them have little or no formal education. Bread is categorized as
JUMOKE ORISAGUNA And The 7 Business Secrets of Agege Bread Hawkers (Part 3)
5. VALUE-ADDED SERVICE: She goes around with a small transparent plastic bucket containing cooked beans which she sells to her customers. While most businesses have stuck to only one need of their customers even when other business opportunities have emerged
JUMOKE ORISAGUNA And The 7 Business Secrets of Agege Bread Hawkers (Part 2 series)
2. TIMING: Her arrival time in the mornings and evenings everyday is almost constant and coincides with time most consumers like to have their bread. This is called ‘good timing’ in business. You must ‘time’ your market to get a
JUMOKE ORISAGUNA And The 7 Business Secrets of ‘Agege’ Bread Hawkers. (Part 1)
When some of my ancestors returned from the American plantations as free-men into Lagos in the 1830s,they brought bread,little did they know that they brought not just a commodity but a whole industry!An industry that will later provide Jumoke Orisaguna (pictured